Topic Examples
- Social Media Tools - I can conduct teleseminars, webinars, or in person sessions working with the users to develop an understanding the tools available to them to make connections online, both individually and as a company. I discuss the popular tools and will work on creating a profile for them where they can experiment with the networks, but I also discuss some of the lesser known social networks to explore the availability of niche audiences that are not necessarily found within the top networks. Understanding where you feel most comfortable is key to developing the network you want.
- Effects of Media on Communication - The world where traditional media once ruled has begun to erode with the advent of blogging, vlogging, social networks, and video sites, citizen journalism has risen to take lead in where people receive their information. User generated content is becoming king, but where does responsibility come into play? The idea of responsibility and legacy will be shared in regards to content creation, and we will look into how users are consuming their content, and how it has changed the face of media worldwide.
- Online Marketing for Small Businesses and Non-Profits - There are very limited marketing budgets for the smaller fish in the sea of the business world. With money becoming even more limited as the economy transitions, it's the time for small businesses and non-profits to rise up and become noticed in a world where giants are falling. Key methods in online marketing will be discussed as well as building an online brand to create awareness and build a discussion that involves the community.
- Building Your Existing Brand Via Online Networks - As companies take their products to the web, there are many mistakes that will be made. Too many think that traditional media easily translates into the online world, and that users can be marketed to the same way. This discussion will share with you the ways to circumnavigate the pitfalls, find communities of loyal fans and how to increase your brands identity and reputation by listening, participating, and caring.


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