Effective Use of Online Media Tools

Far too many arguments exist on the uselessness of online tools. These individuals feel especially bitter towards the social networks such as Twitter, Facebook, and FriendFeed to name a few. To them these tools are frivolous additions to an already “infected” form of media filled with misinformation and misguided users, the Internet.

My argument is that while anything can be seen as a waste of time, effective use of any tool is what creates value. If value can be established, then worth is created and results are sure to follow.

For example, would you show up to fix an engine with a feather duster? If so you’ve basically rendered that feather duster useless, and thus will not garner any results. How about an operation with a screwdriver? You get my point. Matching the needs with the right tool can make or break your desired results.

A lot of us are plugged into social networks, but the question becomes are we effectively utilizing them for the best results?

In my experience I have found social media outlets to be indispensable. I have found Twitter an excellent resource for ideas, networking, new information, and news. Outlets like Facebook and LinkedIn allow me to network with old friends and industry professionals respectively. YouTube has been a great way to see video of DIY projects as well as interesting talk show projects for up and comers.

Anything can be rendered useless if the need does not match the service, so make sure you match them accordingly.

I’d like to know some creative ways you’ve used social media to your advantage. Do you use it for marketing yourself or your business, gathering a community together around an issue, or perhaps using it as inspiration? I’d love to hear how you’re using the tools at your disposal.

Photo Credit, RRRRRR