Image via WikipediaWhile I can't vouch for a lot of the business community, I know that there are some very active companies on various social media platforms. With regards to Twitter a few that come to mind are @zappos, @wholefoods, and a ton of employees from Dell, but another company popped up on the radar not too long ago, and I was surprised.Popeyes Chicken is probably the last company that you think of when it comes to forward thinking and tapping into social media to reach their customer base. Well it's true, they exist, and I'm happy to see that they are taking an active roll.
@popeyeschicken fully engages with the Twitter community, and thanks for them for the word of mouth advertising that is shared on the network.
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Citing the stats above, it's encouraging to see that they are actually following people and keeping the conversation going. This level of transparency for a company like Popeyes probably does them a great benefit because they are tapped into the pulse of their customer base.
Now a question for the community. Are you taking full advantage of the companies that are on the social networks. They have real people on the other end that are looking to hear what you have to say. With the popularity of social media, it's revolutionary that these brave businesses are deciding to interact with their customers in such an open forum. Look up some of your favorite brands, see if they have a presence online and if they do, FOLLOW them!
