In a post on Alexander van Elsa's weblog, he looks at a society that has expecations when it comes to information. Supporting this idea, This Week in Media podcast shared a story where companies were receiving backlash due to lack of "timely" response to problems, queries, and other demands made by users (followers). Note that by "timely" I don't mean real world time frame, but instead virtual world time frame.
Expectations of Immediacy
When negative press hits it's a sure thing that at some point the company or group's spokesperson will address the situation, typically in a timely manner using traditional media methods (radio, tv, newspaper). Transfer this concept to the speediness of the virtual world, where society expects an almost instantaneous return to their requests.
It is perceived that the lack of a quick response in the virtual world equates that a company is hiding something. Is this really fair?
This immediacy for information can turn into a chronic problem. Alexander van Elsa states it quite accurately in saying that today's connected society experiences a "fear of not being there when it happens."
Have any of you experienced an incident where you were on the opposite end of demands made form individuals that follow you on social networks?
Take a look at your communication methods and try not to jump to conclusions if information is not shared with you in a blink of an eye.
Photo Credit, Caucas'
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