It appears as of this morning that Twitter has dropped the hammer on those who are maximizing their exposure by following as many as possible and sharing a link to their site which undoubtedly leads to trouble. This "SixFigureTeam" has taken many forms in the last days to avoid detection, but for us savvy enough with socmed, we can pick them out in a heart beat.
How?
Take a look at the photo on the right. Notice how they are following approx. 1500 people, and only have one update. How is this an effective use of Twitter, much less a social network. Too many people feel like this is a numbers game and the quickest to rack up the followers is in some sense a winner. The question I have is, the winner of what? I shake my head at this horrible misuse of social media, but like anything else, there will always be those that feel they can game the system in order to achieve their agenda.
I commend Twitter on its efforts to stop spam across the network. On Wednesday there was a definite outcry from users who were being followed by the mysterious "SixFigureTeam" and some other pseudonym they chose to hide their identity.
Twitter's dedication to make as pure an experience on Twitter as possible is shown by dedicating personnel to specifically root out spammers on their network. With current filters in place, and community action alerts, this trifecta should be a much better barrier to those looking to litter the network with their propaganda. Now it's not 100% proof, but it's a darn good start.
Be on the look out for those that follow you, and if you see the message like in the picture below, then you've probably come across said spamming group.
Let this be a lesson to any brand that looks to build community on a social media network. This is a great example of how not to end up.
Let this be a lesson to any brand that looks to build community on a social media network. This is a great example of how not to end up.![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=23fc37db-deaf-4ac0-885c-c964d4e91043)
