What A Man With A Toe Tag Taught Me

No. I was not looking at cadavers, nor was I spending time at the local mortuary. I had the pleasure of hearing a presentation by John Moore with Brand Autopsy, a company that looks not just outwardly, but inwards on ways to better your brand.

Companies spend millions of dollars to establish their brand. They focus their efforts on logo design, advertising & marketing, public relations, and media tools. A company’s image is all it has, and once established relies on it to expand their new customer base while maintaining loyalty from their current customers. The formula works for the outward appearance of the company.

Is this the final step for a company?

John says that a company should never put its sole focus on the outward because plenty of inward focus can change the little things that we overlook everyday. Take for example, business cards, a simple yet vital part of our business communication. John goes against the norm, and uses toe tags as his design for cards. This unique approach establishes his brand, and keeps his identity separate from the dozens of competitors out there.

Other simple changes can include website design, office location, office layout, day to day operations, these overlooked aspects can make your company even more successful by giving it a look and feel all it’s own, and at the same time increase customer and employee happiness.

Take a look at what your business does. What changes can you make that will put it heads above your competitors? Leaving an impression is what businesses look to do. Can you be sure people remember you?

Photo Credit, JasonRogers