Channel Surfing

Image via Wikipedia

Today after hosting a bi-weekly podcast, Tech in Twenty, I spent some time online to explore some topics that came to mind during the day. I get this influx of "need to know" syndrome from time to time and I was using the few moments I had to surf, which I rarely do anymore.

It was then that I realized that surfing the net has gone the way of surfing the TV. It's just not something we do as much anymore. Most of us either already know of a website we wish to view or a topic that we are focused on, but surfing for the sake of surfing seems like a thing of the past for the most part.

So while I was net surfing, I realized that so much content out there is never found because it's not relevant, interesting, or relayed in an unique way to capture the audiences attention. Much like channel surfing, you're looking for something to hook you, make you stop, and spend a little time there. Even using an application like StumbleUpon where I can hit random sites based on my interests, few sites actually capture my attention.

So what have you done to your site to stop your audience from "surfing" by your site? Don't forget that your website is an extension of your brand, if it's stagnant, so is your brand's image.