Wow, this morning Twitter is down, Facebook is really hit or miss. My own updates won't post, and things seem at a standstill. How much is this hurting you personally? Take that same thought and imagine if you were a business that relied entirely on these social media networks to function.
I'm looking at you Skittles! All your links going to social networks, seems to me like you'd have dead links on your hands.
What's the financial impact of all this? Have you diversified enough that your revenue channels are still functional?
It is key to note that social engagement is just a tool, and is not the SAVIOR of any brand. This case is a good example. This same scenario could happen with traditional media as well, a radio station could lose their signal, a TV station could go out, but by diversifying your outreach there is a good chance that something will continue to go out.
Photo Credit nickwheeleroz
