Yes, according to Tim Hayden, "the focus group is dead." As you let that sink in, I'd like you to consider what your company has done. When was the last time you organized a real life focus group to test your product or service?
Online networks allow us to crowdsource these days which gives us access to people of all walks of life, from all corners of the globe, within all demographics, providing a much deeper well of differences than perhaps a real world focus group could be. Not to mention the time spent sifting through applicants just to pick the perfect candidates for your test group which is drastically reduced by
tapping your online networks.So here's the question, what's your company doing to test services and products? Are you still using traditional focus groups? If so why? Have you decided to tap online communities and crowdsource for feedback? How has that worked for you?
