Nothing has been more surprising in this entire incident than the silence that has come from a brand that has been more aware and precise with the message that is put out, the brand being Tiger Woods. In past scenarios much care and attention was given to instances where the brand was in question, or at risk of being muddied by verbal attacks. Tiger Woods could truly write the book on how to keep your "name" clean, a book that companies would be wise to read.
But more recently the silence surrounding the dubious circumstances of the accident seems to speak volumes more than the actual precision and maintaining of past incidents. The story has drawn worldwide attention from sponsors on the edge waiting to hear what will happen to their investments. The silence we get from any brand that has supposedly "done something wrong" only intensifies the guilt and allows rumors to run rampant. People are people, and speculation is hard to quell unless the brand comes out to "clear the air."
What are you thoughts on brands who remain silent during times when they should be vocal? Should a brand set the record straight when something happens, or does their response become irrelevant to the speculation that fuels the rumor mill?
Photo Credit Ciudadano Poeta
