Don't know what your audience wants to read? Some ideas may come either than others, but this two part series will hopefully shed some light on the kinds of topics you can include and hopefully give you a great jump off point to start the conversation.
Best Practices
Sound boring? It can be. I think this all depends on what you’re sharing. All successful companies have a key practice that they adhere to in order to keep customer satisfaction at an all time high. It could be how you deal with customers, or perhaps an internal process that keeps the company happy and motivated to work with and for you. This provides great insight into the company culture for people that are big supporters of what you do, and they in turn can spread the word, most likely causing other companies to replicate your model.Productivity Tips
A great idea if you’re in the consulting or customer service industry. Sharing ways to streamline processes, tips to use software or processes to make work easier and more efficient are all good ideas to share with your readers. Not only to you show competency in your field, you also educate others that might be struggling with an issue.White Paper
If you or your company is doing analytical research, or writing reports that can benefit the industry as a whole, this “white paper” can be seen as another feather in the company’s hat of expertise. Sharing this information on the net for others to read establishes your professionalism, as well as the business as an industry leader of forward thinkers and idea developers.Answer Customer Questions
You don't only have to answer the negative comments, but establishing a process by which you communicate with readers in an open forum provides you a reputation of being accessible, responsive, and interested.Start A Series
Take the customer feedback you get, and turn it into a categorized series of posts. Perhaps you’ll do 1 whole week on a certain topic, and the following week it will change to another highly sought after topic. This is a great way to “dangle the carrot” to your readers to keep them coming back for the next installment of shared information. It's also a great way not to overwhelm them with one really long post.These are just the first five, but tomorrow will wrap up with the final five post ideas for a business blog. If you're company is already involved, perhaps this post inspired you to create some interesting content.
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