As you think of ways to diversify, here are the remaining five post types to complete the series. Enjoy!
Share Your PowerPoint
If you’ve done a lot of speaking engagements, you’ve probably had to use PowerPoint a lot as a tool to help convey your message. A lot of people may not have been able to make your presentation, so the next best thing is to share the high points of your topic by sharing your PowerPoint. Perhaps a brief description would be nice, but this keeps the community involved on what you are sharing when you do public speaking engagements.Conduct Interviews
Interviews are great, and can benefit both sides of the conversation. On one side you could interviews of higher ups within the company to keep their faces recognizable and make it appear to your readers that upper management is reachable and open for discussion. On the other hand, you can interview supporters on the streets, or via online video outlets like Seesmic or Qik. This is a great way to add a differently dynamic to your blog.Look for Trends
Keeping on top of the hottest topics in your industry is a must. Using Twitter, competitor’s blogs, and tools like Google Alerts, you can stay on top of what the readers want to know most about. Integrate these topics into your site as they relate to your business and readers will find you timely, effective, and on the mark.Test A Pitch
Who better then to provide feedback on a new marketing campaign, or direction for the company then your readers, your loyal followers. By sharing your intent, you’ve opened yourself up to the truest of community action forms that exist in social media. Warning: not all interaction will be positive, but learn to work with the negativity and be suave with your responses.
Pictures/Updates of Honors and Special Events
Who said the blog had to be all business. If you’ve done something outstanding, share it with the community. We’re all human, we’re not a corporate suit, that’s not why you came onto the social communities, you came to connect with people. As long as everything is in good taste, there is no problem with sharing the good times with your readers and showing the fun times that can be involved with being a part of your company.As a business, it’s important to diversify, but also keep your readership entertained, informed, and engaged. Try a few of these topics out on your site, and as you see your community grow have fun, otherwise why are you online to begin with?
