The Other Half Time Show: Behind the Scenes

Thanks to an amazing effort by Alan Weinkrantz and all of the organizers who helped make this event happen, the Twitter Jam Bad rocked the house for The Other Half Time Show. After the Super Bowl's opening act, The Who, the Twitter Jam Band played their set raising money for Hugs4Holly.

Using community efforts and social media for social good, this event was organized and put on without the multi-million dollar budget of the NFL. This singular cause was broadcasted on Ustream to the entire world and the world was indeed watching. Donations were coming in from around the US with viewers from as far as Europe and some from South America.

I had the opportunity to be an organizer which I was happy to support. While I was there, prior to the show, I recorded some practice sessions and behind the scenes planning to share with all of you.

Super Bowl Sunday's Other Half Time Show

Today's the big day! For an entire season football fanatics have awaited the mega-event of the year in the NFL. Super Bowl Sunday has arrived and while millions of millions of people around the world will be tuning, there are many more that have an opportunity to make a difference in one person's life.

Today's NFL halftime show is going to feature The Who, playing the songs of old that a great many of us know, remember, and cherish. While that halftime show is all well and good, local PR specialist and new media leader has brought a social cause into the lime light by supporting it with his efforts to bring social media into the realm of social good. Alan Weinkrantz of Weinkrantz & Co. has created an effort called The Other Halftime Show which will focus on a specific cause every year. This year's inaugural launch will be focusing on Hugs4Holly.