Online Media and Timing Your Interactions

I just wrapped a great chat tonight, #journchat, where the topic was focused on timing of content creation and the posting to attract people to that content. It was probably one of the most contested topics that I've been involved with in my short time with Twitter chats, but it was interesting to see the varied responses to the generalizations being made, and the specific metrics to individual people and their niches.

Dan Zarrella of Hubspot was the guest for the chat and he had some great things to say on the idea of social media, timing of content, timing of marketing that content, and the return from different times of the day. While I see the value of strategically timing the content to hit maximum engagement, it also seems to take the idea of being social, and removes the authenticity. I can see both sides of the argument, in my experience, businesses can't plan their future on relationships alone, there needs to be some kind of measurable return. Below is Dan's Hubspot presentation, which he linked to during the chat.

I'd like to hear your thoughts on the idea of timing your content, do you measure and plan with that in mind?

The Science of Timing

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