If You Can Write An Email, You Can Write A Blog

Nothing shares your passion, enthisasm, your emotions, like a personal email to someone. When we write to our friends and family we tend to let our guard down a bit and write as humans, sharing our experiences. In a recent Twitter chat, it was mentioned that email, having replaced hand written letters, is a form a content creation that comes from the heart. The concept should be taken to another level, the blog.

No where else do more people struggle with the tone and approach than with the blog. Should it be serious? Should I only talk about business and professionalism? Can I be funny? There seems to be a lot of fear, especially in the realm of the business blog. It's a discussion that I'd like to take a look at briefly.

Being Human Is...Human

To think that you can be anything else is ludacris. Not a single one of us is a machine, we don't simply type out content without having some kind of human attachment to it. Whether your a personal blogger writing about a personal experience or perspective, or a business blogger hired to share the company's mission, goals, achiemevement and expertise, we are all somehow tied to the content we create.

Taking the idea of the personable way we approach email, why not bring some of that same approachablity to blog writing? Rather than write a blog with big fancy industry words, and strict adherance to facts and numbers, add some appeal to it by putting yourself into the post, the voice can go a long way in communicating the idea  your trying to get across.

Typically in a professional setting there may already be guidelines for handling external communication. It does not hurt to ask to review it, and if you've been hired to manage those communication duties, offer suggestions in order to make some positive changes, especially after reviewing what their current and past engagement levels have been.

Humans will want to engage with other humans. Taking the personable way you write your email can go a long way in how you write a blog. Don't be afraid to add a pinch of that into your blog post. If there are multiple writers, create a strategy to still maintain the voice of the company but integrating some personality from each of the writers.

I challenge you to experiment with it. Consider the approach next you write a personal email. Thoughts?

Photo Credit Andy Field